Big Man of the Year organization and LOD celebrate Clarence Clemons' birthday!

Light of Day kicks off tonight in New York City at the Cutting Room as we celebrate what would have been Clarence Clemons' 75th birthday. We'll be showing a sneak preview of the documentary Who Do You Think I Am? at the event. Also happening today, our friends at the Big Man of the Year organization have launched a new campaign with the Hard Rock Heals Foundation, with the goal of raising $75,111 for Hard Rock Heals in Clarence's honor.

Simply text "BigMan" to #243725 and make a donation or pledge.

This Text to Give campaign will run for the next 90 days. There are no costs taken from this donation — 100% goes straight to Hard Rock Heals to support community-based music programs.

If you're unable to text or prefer not to, you can support the campaign online at bidpal.net/bigman.

The Hard Rock Heals Foundation exists to improve lives through the healing power of music, providing grants and assistance to individuals who share that goal. Partnerships with like-minded, music-centric organizations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.

In 2009, the Big Man of the Year Award was established, with Clarence Clemons himself receiving the inaugural award. Each year since, the award has been given to a musical luminary who embodies the values of generosity and service and the passion to help others, reflecting Clarence's legacy. Recipients include Bernie Williams, Lady Gaga, Steven Van Zandt, Darlene Love, Jake Clemons and Paul Schaffer.

Clarence always believed in the power of music and how important it is for children in particular, and his long relationship with Hard Rock International makes this a fitting relationship for his legacy. Because of that conncection, the Estate and Family of the Clarence Clemons fully support the Hard Rock Heals Foundation, joining fans aound the world in this fitting celebration the life of the Big Man, continuing Clarence's efforts of using music to make the world a better place.

Celebrate the life of Clarence with a donation and then come and join us at the Cutting Room for a great night of music, including Jake Clemons, The Weeklings, the Sensational Soul Cruisers with JT Bowen, Willie Nile, Chuck Prophet, Jeffrey Gaines, Hollis Brown and Joe D'Urso and Stone Caravan!